Laura Schluckebier

Launch: August 15, 2018
Role: Lead Project Manager
Agency: Team One

littleBits came to Team One in the summer of 2018 to help them launch their new line of products. As this was a new client, I worked with the account director to formalize processes to integrate the client into the agency and to review and provide feedback on the work.

This line included a Marvel partnership branded product, which allows kids to explore their own super powers through the technology of littleBits. For this Marvel branded product, our team created digital banners and a product demonstration video, that still delivered on the brand voice, for both Marvel and littleBits.

The 2018 product launch also included the littleBits Inventor Kits, for which we produced three stop motion animation videos, which demonstrated kids using their imagination and the kits to realize their dreams and making the world a better place. Although I wasn’t able to take this portion of the campaign to the completion (I had to jump over to the Lexus Plus campaign), I was heavily involved in the concepting through selling the idea to the client.

I worked directly with clients on this campaign, helping to coordinate the deliverable needs from their side and translating that into production parameters. I became an expert in the product, helping my teams to understand technical specs of the products in order to make them come to life in the creative work. I also worked with the account director on budget and scope of the campaign, as deliverables and needs of the clients changed over the course of the project.