I managed the complete launch of the 2020 Lexus GX, an undertaking that required collaborating with multidisciplinary teams, managing a team of project managers, and working closely with the media team to develop a strategic media placement plan, aligned with the creative concepts. Read More →
To support Lexus dealers that were re-opening after COVID-19, I led a ground-up campaign with TV spots, paid social, digital, and print deliverables in an extremely compressed timeline. Read More →
I volunteer as co-lead for the Los Angeles chapter of VivaWomen, a global Publicis Groupe business resource group that is dedicated to supporting women's professional growth. I create and implement programming, provide resources for members, and partner with other business resource groups to host intersectional events and initiatives. Read More →
The launch of the all-new UX in 2019 was an enormously collaborative effort between myself and three other project managers. I managed the digital portion of the campaign, including HTML5 banners, paid social, and custom digital units for each media vendor. Read More →
For the 2018 Lexus Plus campaign, I successfully delivered videos, point of sale materials, radio spots, and digital banners, despite multiple obstacles from both clients and the agency. Read More →
I managed the multi-part littleBits campaign to launch their new line of products, which included a partnership with Marvel and digital video and banner deliverables. Read More →
I managed the first campaign for our new client Cable One (now Sparklight), which included broadcast, radio, print, digital banners, out of home, and direct mail deliverables. Read More →
I led media partner communication in two emerging media campaigns for the launch of the 2017 Lexus IS: the Lit IS and Sriracha IS. Read More →
I managed the Lexus 2017 April Fools' Campaign, Lane Valet, which included not only social media components but a limited-run one-day-only broadcast spot. My work on this campaign earned me a Black Belt in Creative Art from my group creative director. Read More →